I had the privilege of sculpting the visual identity of Jinx, the beloved online destination for cutting-edge canine nutrition. Over the span of a few months, I collaborated closely with the Jinx team to shape the creative direction and ideation for the brand's photoshoot, ultimately overseeing its production and execution.

My role involved weaving together food, products, and the connection between humans and dogs.s. The result was a striking collection of visuals that not only conveyed a powerful message but also authentically reflected the essence of the Jinx brand.

Working in tandem with the dynamic Jinx team, I delivered visuals that not only defined but also elevated the brand's presence within a fiercely competitive market.

Driven by a profound love for our canine companions and a dedication to crafting narratives that captivate audiences, this project provided an unparalleled opportunity to capture a diverse range of subjects, from products to authentic moments of everyday life.